Features — Retail Intelligence

Your retail business finally in the model.

Retail is where most omnichannel brands make their largest bets, and where their financial model has the most gaps. Manta closes those gaps. Sell-through, depletion, deductions, payment timing, and retailer-specific cost structures, all normalized into the same financial model as your DTC and wholesale channels.

The Problem This Solves

Retail data was never designed to be financial data.

Selling through a major retailer or distributor means operating inside their data infrastructure — vendor portals, EDI feeds, depletion reports, and deduction statements that arrive on their schedule, in their format, with their logic. None of it was designed to flow cleanly into a financial model. Most brands reconcile it manually, weeks after the fact, in a spreadsheet that is already out of date by the time it is finished. Manta ingests all of it automatically, continuously, and in the same model as every other channel.

Sell-through data lives in vendor portals that require manual exports and reformatting before they are usable.
Distributor depletion reports arrive by email in formats that change without notice and vary by partner.
Trade deductions appear on statements with no reference to the original promotion, no backup documentation, and no clear owner.
Retailer payment terms of 60 to 90 days affect cash position in ways that never make it into the forecast.

Core Capabilities

One model. Every retail and distributor account.

RETAIL SELL-THROUGH

Know what is selling at retail before the reorder window closes.

Manta ingests point-of-sale and sell-through data from retailer vendor portals and EDI 852 files and maps it to your SKU and account structure in real time. Your team sees velocity by store, by region, and by retailer - updated continuously, not at month-end. Out-of-stock risk is flagged before it costs you the reorder and the velocity.

EDI 852 ingestion normalized automatically into SKU-level sell-through by retailer and store.
Vendor portal exports from Kroger, Target, Whole Foods, and regional banners ingested and reconciled.
Inventory velocity tracked by store and region — flag slow-movers and out-of-stock risk before they compound.
Sell-through data mapped to the same SKU structure as your DTC and wholesale channels — one view, every channel.

DISTRIBUTOR INTELLIGENCE

Depletion data from every distributor. One model.

UNFI, KeHE, and regional distributors each report depletion differently, different file formats, different column structures, different timing. Manta normalizes all of it into a single consistent view of what is moving through the distributor network, what is sitting in warehouse inventory, and what needs to be replenished. See the distributor channel with the same clarity as DTC.

UNFI, KeHE, and regional distributor depletion reports ingested and normalized regardless of format.
Warehouse and forward inventory tracked by distributor and SKU — visibility into what is in the network before it sells through.
Depletion velocity mapped to your financial model — contribution margin by distributor account, updated as depletion data arrives.
EDI 867 product transfer and resale data reconciled against purchase orders and invoices automatically.

ACCOUNT-LEVEL PROFITABILITY

Which retailer is actually making you money after every cost.

Gross revenue from a major retailer looks very different from net contribution once trade spend, deductions, freight, and payment timing are accounted for. Manta builds a full P&L for every retail account, from gross sales to net contribution margin, using the retailer-specific cost structures your team defines. Your CFO knows exactly which accounts are profitable, which are marginal, and which need a different trade program.

Retailer-specific cost structures mapped per account — trade spend rates, routing guide requirements, chargeback categories, and payment terms.
Gross-to-net waterfall by retailer: gross sales → trade deductions → freight → net contribution margin.
Account-level P&L updated as sell-through, deduction, and payment data arrives — not at month-end.
Side-by-side account comparison: see which retailers deliver the strongest net contribution after all costs.

PAYMENT TIMING & CASH FLOW

90-day payment terms affect your cash position. Manta accounts for them.

Retailer payment terms are one of the most significant, and most commonly ignored, drivers of cash timing for omnichannel brands. Manta maps the payment terms of every retail account into the 13-week cash forecast, so the gap between revenue recognition and cash receipt is always visible. When a retailer pays late, the cash impact is flagged before it becomes a problem.

Retailer payment terms mapped per account and reflected in the AI-generated 13-week cash forecast.
Open AR by retailer tracked against expected payment dates — late payments flagged automatically.
Cash timing impact of new retail accounts modeled before the first PO is placed.
Payment behavior history used to adjust forecast assumptions — accounts that consistently pay late are modeled accordingly.

Supported Retail & Distributor Partners

Built for the accounts that matter.

National Retailers

Kroger
Target
Walmart
Whole Foods Market
Costco
Sam's Club
Albertsons
Safeway
CVS
Walgreens

Natural & Specialty Retailers

Sprouts Farmers Market
Natural Grocers
Fresh Thyme
Earth Fare
Co-ops and independent natural retailers

National Distributors

UNFI
KeHE
C&S Wholesale
McLane

Regional Distributors

Any distributor that provides depletion reports in CSV, XLSX, or EDI format — regardless of how they choose to structure the data.

Foodservice & Club

Sysco
US Foods
Gordon Food Service
BJ's Wholesale Club

If your retail partner or distributor is not listed, file-based ingestion covers the gap immediately. Talk to us about your specific accounts.

How Retail Data Enters the Model

From vendor portal to financial model. No manual steps.

EDI Feeds

EDI 852 and 867 data is ingested directly from your trading partners and normalized into the Manta financial model automatically. No parsing, no reformatting, no manual mapping after the initial configuration.

EDI 852: point-of-sale and sell-through data, normalized to SKU and store level.
EDI 867: product transfer and resale data, reconciled against purchase orders.
Trading partner format variations handled automatically, Manta adapts to how each retailer sends data.

Vendor Portal Exports

Retailer vendor portals — Kroger's 84.51°, Target's Partners Online, Whole Foods' supplier portal, each export data in different formats. Manta ingests these exports directly and maps them to the financial model without manual reformatting.

Upload exports from any vendor portal in CSV or XLSX format.
Manta maps columns to the financial model on first upload and remembers the mapping for every file that follows.
Deduction statements, sell-through reports, and inventory snapshots all handled through the same ingestion workflow.

Distributor Depletion Reports

UNFI, KeHE, and regional distributors send depletion reports on their own schedules, in their own formats. Manta normalizes every report into a consistent structure — SKU, account, period, units, and value — regardless of how the distributor chooses to format their data.

Any format accepted: CSV, XLSX, PDF-extracted tables, or custom distributor templates.
First-upload mapping configured during onboarding. Every subsequent upload is automatic.
Depletion data reconciled against purchase orders and invoices to validate accuracy.

Related Features

Trade Spend & Recovery

Plan, accrue, match, and recover trade spend across every retail account.

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Omnichannel P&L

A daily gross-to-net P&L that includes retail, DTC, wholesale, and every cost layer.

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AI Cash Forecasting

A 13-week cash forecast that accounts for retailer payment terms, open AR, and expected deductions.

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Your retail business deserves to be in the model.

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