The answer to “where did our margin go?”, before anyone has to ask.

THE DAILY MODEL

Every channel. Every cost. Every morning.

Manta builds the management P&L from live source data — ecommerce settlements, accounting entries, 3PL invoices, retailer files, and distributor reports, and updates it in real-time without manual input. When your CFO opens Manta in the morning, the model already reflects yesterday's revenue, returns, fees, and cost movements across every channel. There is no assembly required. The numbers are already there.

• Daily P&L updated automatically from every connected source — ecommerce, accounting, 3PL, retail, and distributor data.
• Contribution margin calculated at company, channel, customer, retailer, and SKU level — every day, not every month.
• Channel fees, returns, discounts, COGS, inbound freight, outbound fulfillment, and trade spend all accounted for before the margin figure is shown.
• Margin variance alerts triggered the moment a channel, SKU, or customer deviates from the prior period or the plan.

REVENUE TRANSPARENCY

See exactly where revenue becomes, or stops becoming, margin.

The gross-to-net waterfall is the most honest view of an omnichannel business. It shows the journey from gross sales to net contribution margin, with every deduction, fee, and cost applied at the correct stage. Trade deductions come off before net revenue. Freight and fulfillment costs come off before gross margin. Channel fees are applied at the channel level, not blended across the business. The result is a P&L that reflects what the business actually earned, not what it billed.

• Waterfall available at company, channel, retailer, customer, and SKU level — drill to any dimension in seconds.
• Each cost layer is sourced from live data, not manual entries — the waterfall updates as new deductions, invoices, and settlements arrive.
• Side-by-side waterfall comparison across channels or retailers — see which accounts deliver the strongest net contribution after all costs.

COMPLETE COST VISIBILITY

Freight is in the model. So is everything else.

A P&L that excludes freight is not a complete P&L. Manta absorbs inbound container costs, drayage, duties, tariffs, 3PL pick-and-pack fees, and outbound parcel rates into the financial model at the SKU and order level, using allocation rules your team defines. The result is a contribution margin that reflects the true cost of delivering a product to a customer, not an approximation that lumps logistics into a single line.

• Inbound freight — containers, drayage, duties, and tariffs — allocated to SKU level using weight, cube, unit, or value rules.
• Outbound fulfillment — 3PL pick-and-pack, parcel, and last-mile costs — allocated to order and channel level.
• Freight allocation rules configured once during onboarding and applied automatically to every shipment thereafter.
• When freight costs spike, the margin impact by SKU and channel is surfaced immediately — before the next pricing or promotion decision is made.

PERFORMANCE AGAINST PLAN

Know the moment the business deviates from plan, not three weeks later.

Manta holds your financial plan, budget, forecast, or prior-period baseline, alongside the live model and surfaces variance the moment it appears. Your CFO does not discover that gross margin missed plan at the end of the month. They see it the day it starts to diverge, with an AI-generated explanation of the driver and the dimension it is coming from. The plan is not a static document. It is an active benchmark against which every day's performance is measured.

• Budget and forecast loaded into the model and compared against actuals daily — by channel, customer, retailer, and SKU.
• Variance alerts delivered as soon as a meaningful deviation is detected — not at month-end close.
• Rolling reforecast capability — update the plan as the business evolves without losing the original budget as a reference point.

“Gross margin is running 2.4 points below plan. Primary driver: inbound freight on the Q3 container arrived 18% above budget, affecting 14 SKUs.”